10 Proven Reasons To Invest In High Quality Website Design

Here are ten proven reasons to invest in high quality website design for your website or blog if you want to increase consumer traffic and improve brand loyalty.

Design Can Communicate Quality:

High quality web design can actually communicate quality about the entire website. Your content, images, video files, and individual pages will look better when they are surrounded by high quality design elements. Consumers who recognize that your site employs modern and sophisticated design will assume that you’ve invested an equal amount of time and resources in the function and content of the site.

Design Enhances Content:

Design can also be used to enhance and complement the content on your site. When a consumer visits your website or blog for the first time, he or she will make a split second decision about the message that your site is communicating. By using high quality design elements that complement or cooperate with your content strategy, you will double the communication effectiveness of your site.

Design can Create a Brand Image:

Using good design elements can also help you to create a solid and reliable brand image in the mind of the consumer. Branding is one of the most important marketing strategies for a business or website. Consumers have clear pictures in their minds of their favorite brands. In fact, studies have shown that consumers often think of their favorite brands in a similar way to how they think of their friends or peers. They will label brands with words such as relevant, trendy, modern, stylish, or sophisticated based solely on the design elements.

Design Attracts Consumers:

Because design improves branding efforts, it can be used to attract and maintain consumer attention. Getting consumers to a website, and encouraging them to return on a regular basis, is the ultimate goal of every website owner. If you have regular and dependable consumer traffic, you can easily communicate ideas, share information, and even sell products and services to those consumers.

Design Makes Browsing Simpler:

High quality website design can make browsing on a website much simpler. Have you ever visited a website with such confusing and distracting web design that the navigation panel was difficult to understand? Consumers have little patience for these design errors. If they can’t figure out how to find your blog or home page because of bad design, they’ll likely just navigate away from your website.

Design Can Be Used as a Marketing Technique:

You can use design elements as marketing techniques as long as your website has a high quality, memorable design that stands out in the mind of the consumer. Many website use specific colors, shapes, or other design elements and then mimic these design elements in their advertisements, merchandising efforts, and social media marketing efforts. If your web design or WordPress theme, for example, features colorful circles, you can use those same colorful circles when design print advertisements, making business cards, creating t-shirts and other merchandise, and choosing social media pictures and avatars.

Design Sets a Website Apart from Competitors:

High quality design can also be used as an effective tool for separating your website from the websites of your competitors. Too often, websites within the same industry start to look the same to a consumer. If your website simply mimics other sites, rather than employing innovative design and attractive visual elements, your site may simply be lumped in with the sites of your competitors. The consumer will have trouble understanding why your brand is the one that should be chosen.

Design can be Easily Updated:

High quality design is also effective because it can be easily updated by the web designer or site manager if such updates are needed. Constantly tweaking and adjusting your website design will keep the site looking fresh and engaging. This encourages consumers to continually check back and see what new elements have been added to your site.

Design Helps Define a Niche Audience:

You can also use high quality design to improve your niche marketing efforts and even define your niche audience. Because marketing to a niche is much more effective than marketing to a large population of consumers, many website use design elements that are specifically attractive to a certain age group, gender, or demographic.

Design Encourages Social Sharing:

Finally, high quality web design is important because it has been linked to social sharing amongst consumers. Consumers are quite selective about the websites and blogs they are willing to share with their social networks. If a website has incredible content but very poor web design, consumers may think twice about directing members of their network to the site. Because social sharing can be one of the most powerful marketing tools in your arsenal, it’s important to implement good design to give your site the best possible chance of being shared by visitors.

Also read:

• Why improving Alexa ranking is so important ?
• Professional subscription widget for Blogger.

About Author: Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress themes, that can be used out of the box. She loves to share blogging and technology  tips.