PPC - Pay Per Click

PPC (Pay Per Click) or you can say that CPC i.e. Cost Per Click is a web advertising model in which advertiser pays to publishers whenever somebody (generally the visitors of the publisher's website) clicks on the advertisements displayed on their websites (i.e. on publishers website).

Cost Per Click/Pay Per Click is generally an web advertising model which is used to direct traffic to the advertisers website/product from publishers website.

It can also be defined as " the amount spent to get an advertisement clicked by the visitors of a particular website".

Some top paying PPC Ad networks are:

• Google Adsense
• Infolinks
• Chitika
• Clicksor
• Bidvertiser