Showing posts with label Advertisement Definitions. Show all posts
Showing posts with label Advertisement Definitions. Show all posts
Monday, 13 October 2014
Friday, 19 July 2013
PPV - Pay Per View
In this advertising model if the advertisements are loaded on the page but are not viewed by the visitors then they are not considered as the part of Pay Per View metric.
For Example:
Consider a website has two advertisements one at the top of the page i.e. in header section of website and other at the bottom of the page i.e. in the footer section then if a visitor visits the website and sees its top portion only but not the footer section in this case both the advertisement are loaded but the advertisement on the top of the page is considered to be as a valid view.
Some PPV advertising networks are:
PPC - Pay Per Click
Cost Per Click/Pay Per Click is generally an web advertising model which is used to direct traffic to the advertisers website/product from publishers website.
It can also be defined as " the amount spent to get an advertisement clicked by the visitors of a particular website".
Some top paying PPC Ad networks are:
CPT - Cost Per Thousand Impressions
For Example:
A $5 CPM means the advertiser will pay you $5 for every 1000 ad views i.e. for every 1000 times the ad appears on your website.
However some impressions are not counted such as the reload operations or the internal user activity.
Most of the publishers like this web advertising model because they get paid for displaying ads only.
Some of the best CPT ad networks are:
CTR - Click Through Rate
Click Through rate percentage can be calculated as :
If an advertiser is serving his/her advertisement(such as banner ad) for 100 times on a publisher's website and the advertisement receives only 5 clicks then the click through rate for the advertisement is 5%.
However in most cases, a 2% click-through rate would be considered very successful campaign.
In general Click Through Rate is a way of measuring the success of an online campaign by calculating the ratio of number of clicks on a particular advertisement to the total number of impression (the number of times the advertisement is shown).
CPM - Cost Per Mille
Mille is a latin word which means "Thousand".
So now i can define it,
Cost Per Mille (CPT) sometimes also known as Cost Per Thousand Impressions (CPT) is also an web advertising model in which advertisers pay their publishers (who is typically a website owner) for every thousand advertisement views by the visitors of publisher's website.
For Example:
A $5 CPM means the advertiser will pay you $5 for every 1000 ad views i.e. for every 1000 times the ad appears on your website.
However some impressions are not counted such as the reload operations or the internal user activity.
Most of the publishers like this web advertising model because they get paid for displaying ads only.
Some of the best CPM ad networks are:
CPV - Cost Per View
In this advertising model if the advertisements are loaded on the page but are not viewed by the visitors then they are not considered as the part of Cost Per View metric.
For Example:
Consider a website has two advertisements one at the top of the page i.e. in header section of website and other at the bottom of the page i.e. in the footer section then if a visitor visits the website and sees its top portion only but not the footer section in this case both the advertisement are loaded but the advertisement on the top of the page is considered to be as a valid view.
Some CPV advertising networks are:
CPV - Cost Per Visitor
In other words you can say that the publisher is paid only when a visitor from the publisher's website reaches the advertisers website or any other resources.
Some top paying CPV advertising networks are:
- Media Traffic
- LeadImpact
- AdOn network
CPS- Cost Per Sale
For example :
If any visitor from the publishers website reaches on the advertisers website by clicking an advertisement that is present on the publisher's website and then purchases some product from the advertisers website then advertiser pays to its publisher.
Cost Per Sale (CPS) is a Variant of Cost Per Action (CPA) where the advertiser pays the publisher (typically a website owner) in proportion to the number of actions performed by the readers or visitors of the website.
Some CPS advertisement networks are:
- Commission Junction
- ShareASale
CPA- Cost Per Action
CPA is sometimes also referred to as "Cost Per Acquisition", which has to do with the fact that most CPA offers by advertisers are about acquiring something (typically new customers by making sales).
Some CPA advertising networks are:
CPC - Cost Per Click
Cost Per Click/Pay Per Click is generally an web advertising model which is used to direct traffic to the advertisers website/product from publishers website.
It can also be defined as " the amount spent to get an advertisement clicked by the visitors of a particular website".
Some top paying CPC Ad networks are:
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