CPV - Cost Per View

Cost Per View (CPV) sometimes also known as Viewable Impressions is an online advertisement model in which advertisers pays their publishers whenever a visitor on publisher's website views an advertisement for at least one second.

In this advertising model if the advertisements are loaded on the page but are not viewed by the visitors then they are not considered as the part of Cost Per View metric.

For Example:

Consider a website has two advertisements one at the top of the page i.e. in header section of website and other at the bottom of the page i.e. in the footer section then if a visitor visits the website and sees its top portion only but not the footer section in this case both the advertisement are loaded but the advertisement on the top of the page is considered to be as a valid view.

Some CPV advertising networks are:

• Clicksor
• PopAds
• Edmoz